SteadyMD
Lead generation for better telehealth outcomes
Brief
SteadyMD is a leading telehealth provider offering a HIPAA-compliant video chat platform for patients to interact with healthcare professionals. Initially focused on marketing directly to patients, SteadyMD pivoted to a B2B model to sell its white-labeled platform to enterprises of all sizes. This strategic shift necessitated a new lead-generation strategy and the creation of an extensible technology framework.
Services
- Rollout strategy
- Technical implementation oversight
Deliverables
- Corporate and product website
- Lead generation landing pages
- Built on WordPress and HubSpot
Approach
The technical infrastructure underwent a radical transformation, providing an immersive and multifaceted experience for product storytelling coupled with robust lead-generation capabilities.
Landing pages offered a versatile foundation for marketing through organic and paid search channels, effectively targeting and funneling enterprise customers into the sales pipeline. Analytics and A/B testing helped to refine engagement and conversion rates, providing deeper insights for future eMarketing campaigns and initiatives.
The website’s content strategy focused on the product’s value to the enterprise and its ability to seamlessly integrate with diverse IT infrastructures, demonstrating its broad applicability.
Clinician narratives were woven throughout the website, bringing their unique perspectives to life and actively supporting clinical expansion and strategic recruitment efforts for doctors, nurses, and mental health professionals.
