Tria Beauty
Clinical beauty meets next-generation commerce
Brief
Fierce competition was draining the market share of Tria Beauty’s anti-aging and skincare products, including hair removal and acne treatment solutions. To counter these market dynamics, refreshing their eCommerce platform and social presence became essential. The primary goals of the digital ecosystem redesign aimed to attract a younger demographic and reestablish Tria Beauty as the leading brand for beauty devices and skincare for women of all ages.
Services
- Digital strategy
- UX design
- Visual design
Deliverables
- eCommerce website
- Social campaign
- Design system
- Built on AEM and Adobe Commerce
Approach
Adobe Commerce gave customers a more personalized, streamlined, and engaging shopping experience. The design approach took advantage of these capabilities by simplifying product navigation and purchasing, ensuring that customers could quickly and easily find their favorite products and discover new ones. The design language helped convey a more modern sensibility, catering to a younger demographic.
Feeds for the product social campaign, #myTRIAsuccess, were integrated throughout the web experience to showcase real-life customer experiences and encourage engagement across social platforms. For Tria’s teen-focused acne products, a social media campaign, #BlueLight, was launched to engage a socially active audience and amplify their reach to a new demographic.
Videos brought the products to life through real-world scenarios and customer testimonials, making the discovery process informative and interactive.
Every step of the purchasing process was refined to reduce drop-offs, making the experience more efficient for repeat buyers while promoting product discovery and customer reviews to drive advocacy.
The purchase flow culminated in a streamlined checkout process that encouraged repeat purchases and fueled customer advocacy for the product line.
