A unique
breed of designer

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Human-centered strategy and design

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From health to tech, I use design to transform brands of every size built on digital experiences that inspire and motivate audiences. Over the course of my career, I have led cross-functional teams on everything from scrappy startup launches to defining digital ecosystems for the enterprise.

Strategy
Brand, content, product, social media, SEO
UX
Audience and competitive insights, audience sentiment analysis, workshopping, experience mapping, wireframing, prototyping, user testing
Visual
Brand identity, corporate and product websites, web and native apps, demand generation and advertising, social, motion, design systems
Management
Agency operations, business development, mentorship, project management, technical strategy
Platforms
Content management: Adobe Experience Manager, Adobe Commerce, Drupal, Jive, SharePoint, Sitecore, WordPress

Marketing: Brandwatch, HubSpot, SEMrush, Sprout Social

Native: Android, iOS, macOS, watchOS

Analytics: Google Analytics 4
AI
Adobe Firefly, ChatGPT, Copilot, DaVinci, Midjourney, Perplexity, Writer.com
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I have collaborated with forward-thinking companies on everything from apps that streamline business workflows to clinical trial recruitment programs to new ways to treat disease through AI, inspiring creative teams and delivering hard-hitting creative that drives growth and substantive change.

Highlights

Adobe – Partnered with Adobe to integrate EchoSign’s digital marketing and application UI into Acrobat’s product architecture.

Apple Retail – Built an on-site agency design team at Apple to support global eCommerce and product fulfillment experiences on web, iOS, and macOS platforms.

Apple Health – Managed the UX and design strategy for Apple’s ResearchKit, the world’s first crowdsourced clinical study iOS platform, now used by over 25 research institutions worldwide.

Charles Schwab – Led the design development of a first-of-its-kind digital campaign for the launch of Charles Schwab Bank.

DocuSign – Revamped the UI and visual design language for DocuSign’s eSignature app across web and native platforms, increasing customers and revenue while helping establish partnerships with SalesForce, Microsoft, and Google.

Genentech – Reimagined the UX and UI design systems for Genentech’s customer-facing product websites and emails as part of a re-platforming onto Adobe Experience Manager.

Medtronic – Developed the digital strategy and design for the global launch of Medtronic’s Endeavor Drug-Eluting Stents (DES) product line across digital channels.

Recognition

Digital Health Awards – SteadyMD (Corporate Website)

The Webby Awards – Genentech (MS Voice Campaign), Nom Nom Paleo (iPad App)

Manny Awards – Genentech (MS Voice Campaign)

DTC Perspectives – 
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

MM+M Awards – 
BioMarin (PKU & Me Campaign), Genentech (HERConnection RM Program)

Microsoft Dev Partner of the Year – 
DocuSign

eHealthcare Leadership Award – Epilepsy.com (Patient Portal)

HCMA InAwe – Entelos (Brand Identity), Medtronic (Endeavor Digital Campaign)