SGP777 Game Online PC x Ben Hewett

Brief

The Alliance for Cancer Gene Therapy (ACGT) is a non-profit dedicated to cancer cell and gene research. Distinct from other research non-profits, ACGT invests donations by supporting leading cell and gene studies in collaboration with top cancer researchers and institutions. Although successful with traditional donors, ACGT wanted to attract a younger and more social media-savvy audience to up-level fundraising, research initiatives, and partnerships within the biotech community.

Details

Visual identity and standards
Website
Direct mail and email campaign
Social media campaign
Virtual conference support
Design system
Built on WordPress

Role

Digital strategy
Brand strategy
UX and creative direction
Technical oversight

Approach

Optimistic and driven: the new brand embodied these qualities through a distinctive identity paired with crisp, action-oriented messaging. The branding system extended into a digital ecosystem with a singular focus: to find a cure for all cancers by funding critical research by leading academic and industry organizations.

ACGT’s approach has been instrumental in advancing six approved therapies, all emerging from CAR T-cell research initially funded by ACGT. The website showcased the direct connection between philanthropic support and breakthrough medical achievements to emphasize donors’ impact on research.

Quarterly digital and print newsletters informed donors and partners about the latest groundbreaking research and significant milestones.

A social media campaign across multiple channels, including Facebook, Instagram, and YouTube, significantly expanded the reach, allowing ACGT to expand engagement with new, younger donors.

Results

The rebrand and digital campaign have enabled ACGT to bolster its pool of world-class researchers whose groundbreaking work has been making significant gains in the fight against cancer. A global virtual conference and the establishment of new collaborative partnerships with the Parker Institute for Cancer Immunotherapy and the Cancer Research Institute have also added to the momentum following the launch. The campaign’s impact continues to grow, with a 40% increase in donations supported by a more engaged social audience on Facebook, with over 2.2k new followers and a dramatic increase of over 12k followers on Instagram.

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SGP777 GAME ONLINE PC

SGP777 GAME ONLINE PC — ACGT

Omnichannel fundraising to advance CAR T-cell research

Brief

Approach

Results