AGEN777 Platform Game Online x Ben Hewett

Brief

The paleo diet is based on eating the same unprocessed foods that our hunter-gatherer ancestors ate during the Paleolithic era. The core idea is that the current Western diet, high in processed foods, sugar, and refined carbohydrates, contributes to the rise of chronic diseases like obesity, diabetes, and heart disease. Michelle Tam and Henry Fong are a husband-wife team who capitalized on this popular diet, publishing the Nom Nom Paleo cookbook series to rave reviews. Their first book was a hit but needed an additional digital platform to extend its reach.

Details

Cooking app
Design system
Built on iOS

Role

Digital strategy
UX and creative direction

Approach

To complement the books, website, and blog, the couple wanted an iOS app that would house the hundreds of recipes, educational content, meal planners, Henry’s whimsical illustrations, and Michelle’s whit.

The first cookbook in the series, “Nom Nom Paleo: Food for Humans,” was published in 2013 and quickly became a New York Times bestseller. The app’s architecture was designed to bring the book to life, encouraging the discovery of new recipes and engagement with educational content.

The app offered a wealth of high-quality recipe content. Each recipe was accompanied by step-by-step instructions and photographs to guide users through preparing and cooking each dish. Chefs could also save their favorite recipes and organize them into custom collections for easy reference. There was even an ingredient list creator to help with the grocery shopping.

A curated “month of meals” calendar provided a daily list of breakfast, lunch, and dinner recipes for chefs who wanted a more guided experience optimized to better benefit from the Paleo diet.

A Paleo 101 section provided educational content to supplement the hundreds of recipes so chefs could educate themselves on the diet. Michelle’s insightful blog content further enriched the experience, explaining how she created her innovative recipes.

Results

The Nom Nom Paleo cookbook series has been highly successful since the release of the first book in 2013. The iOS app won a Webby in 2014, and home chefs have consistently lauded the recipes, visual design, and the authors’ engaging humorous tone. These accolades have further solidified the brand’s reputation and reach within the Paleo and healthy cooking communities. The Nom Nom Paleo cookbooks have received widespread praise and recognition, with “Nom Nom Paleo: Food for Humans” nominated for a prestigious James Beard Award.

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AGEN777 PLATFORM GAME ONLINE

AGEN777 PLATFORM GAME ONLINE — Nom Nom Paleo

Learning how to cook like a caveman has never been this rewarding

Brief

Approach

Results