ZEUS007 Game Online Mobile x Ben Hewett

Brief

Fierce competition was draining the market share of Tria Beauty’s anti-aging and skincare products, including hair removal and acne treatment solutions. The primary focus of the digital ecosystem refresh aimed to address these dynamics by attracting a younger demographic and reestablishing Tria Beauty as the leading brand for beauty devices and skincare for women of all ages.

Details

eCommerce website
Social media campaign
Design system
Built on AEM and Adobe Commerce

Role

Digital strategy
UX and creative direction

Approach

Adobe Commerce gave customers a more personalized, streamlined, and engaging shopping experience. The design approach took advantage of these capabilities by simplifying product navigation and purchasing, ensuring that customers could quickly and easily find their favorite products and discover new ones. The design language helped convey a more modern sensibility, catering to a younger demographic.

Starting on the home page, feeds for the product social campaign, #myTRIAsuccess, were integrated throughout the web experience to showcase real-life customer experiences and encourage engagement across social platforms. For Tria’s teen-focused acne products, a social media campaign, #BlueLight, was launched to engage a socially active audience and amplify their reach to a new demographic.

Videos brought the products to life through real-world scenarios and customer testimonials, making the discovery process informative and interactive.

Every step of the purchasing process was refined to reduce drop-offs, making the experience more efficient for repeat buyers while promoting product discovery and customer reviews to drive advocacy.

The purchase flow culminated in a streamlined checkout process that encouraged repeat purchases and fueled customer advocacy for the product line.

Results

In the months following the launch, purchase conversions rose 10%, while followers increased by 25k between the Tria Beauty and Positively Clear Facebook properties. The revamped website enabled Tria Beauty to gather valuable customer data and insights, improving its marketing strategies and laying a solid foundation for the brand to grow and cement its leadership position.

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ZEUS007 GAME ONLINE MOBILE

ZEUS007 GAME ONLINE MOBILE — Tria Beauty

Clinical beauty meets next-generation commerce

Brief

Approach

Results